Lucks Group-Residential to capitalize on Long & Foster’s brand strength, exclusive affiliation with Christie’s International Real Estate
12/17/2012

 

Bill Lucks

Long & Foster® Real Estate, Inc., the largest independent residential real estate company in the United States, and the # 1 seller of million-dollar-plus homes throughout the Mid-Atlantic region, today announced that Lucks Group-Residential has joined the company’s Rehoboth Beach, Del., office, the exclusive Christie’s International Real Estate (CIRE) affiliate for Delaware.

The Lucks Group is led by Bill Lucks, a broker with more than 30 years of real estate experience. The group’s residential team is headed by Dean Donovan, a 12-year industry veteran.  The group will specialize in the specific marketing and sales of luxury properties in Delaware and the Eastern Shore of Maryland, and will gain global exposure for luxury listings through Long & Foster’s Extraordinary Properties brand and its affiliations with CIRE and other international real estate networks. 

“Bill and his team bring a level of professionalism and expertise in the residential luxury real estate market that is top notch and supported by years of combined experience in the fields of banking, retail, management and the sale of commercial properties. We are delighted to welcome them to the Long & Foster family and look forward to a long and successful relationship,” said Gary Scott, president of Long & Foster Real Estate, Inc.

Long & Foster recently expanded its affiliation with Christie’s in select areas to the entire states of Delaware and Maryland, including Annapolis; as well as the Roanoke, Lynchburg, Virginia Beach, Norfolk, Bedford, Chesapeake, Suffolk, Isle of Wight, and the Hampton Roads regions of Virginia; Bucks County, Pa.; and the Berkeley, Morgan, and Jefferson counties in West Virginia. Long & Foster was selected by Christie’s to become an exclusive affiliate in these additional regions based on its leading market share and achievement of service excellence.

Tiffany Walter and  Dean Donovan

“The Lucks Group was drawn to Long & Foster because of its brand strength and recognition, as well as the powerful and prestigious affiliations it has with Christie’s and other international property networks it leverages its Extraordinary Properties brand with,” said Lucks. “These affiliations create a commanding global marketing network that is highly impressive and unmatched by any other real estate company in Delaware and the Eastern Shore of Maryland.”

Prior to joining Long & Foster, Lucks’ group was affiliated with Sotheby’s Realty. Luck holds the professional designations of Accredited Buyer’s Representative (ABR), Graduate, Realtor Institute (GRI), and the Masters in Commercial Property (MiCP). He is past president of the Delaware Association of Realtors and a recipient of the group’s Realtor of The Year Award; past president of the Sussex County Association of Realtors (SCAOR), a recipient of SCAOR’s Realtor of The Year Award, and a past chair of its public policy committee; and a past recipient of the President’s Award from the Sussex County Association of Realtors.

Donovan, whose background includes experience in better retail and corporate training before entering real estate, is joined by his daughter, Tiffany Walter, a former banking professional, in managing the team’s residential luxury marketing efforts.

“Dean and Tiffany are committed to making the home buying and selling experience the best possible for luxury property customers. Leveraged by the strength of the Long & Foster and Extraordinary Properties brands, and the company’s exclusive affiliations with Christie’s and other international networks, I am confident Dean’s team will meet their commitment to consumers in the high-end real estate market,” said Lucks. 

Long & Foster’s Extraordinary Properties program includes all properties priced more than $1 million or those that are in the top 5 percent of home prices for the market area. The program embraces a visual multimedia marketing approach that includes the Extraordinary Properties website, virtual tours, a YouTube channel, and the Extraordinary Properties magazine, each leveraging the power of its luxury affiliate partnership, such as Christie’s International Real Estate, Luxury Portfolio International, and Who’s Who in Luxury Real Estate.

Through its affiliation with Luxury Portfolio, Long & Foster is afforded unique advertising opportunities in such publications as Unique Homes, duPont Registry, Country Living International and LUX Interiors + Design, magazines and The Wall Street Journal. Additional advertising opportunities are available in Luxury Portfolio’s own magazine, which as has a distribution of more than 85,000 copies internationally.

Long & Foster luxury listings are featured on www.ExtraordinaryProperties.com. Visitors to the site can conduct detailed searches, access property details, see a property’s location via Microsoft® Virtual Earth Mapping, print brochures and view electronic versions of Extraordinary Properties and Christie’s International Real Estate magazines.

In addition, virtual tours of luxury listings are posted on social media sites and also offer mapping capabilities, the ability to print brochures and detailed school statistics. Luxury properties are also featured at www.YouTube.com/LongandFosterEP, and on Long & Foster’s luxury affiliate partnership websites, www.ChristiesRealEstate.com, www.LongandFoster.LuxuryPortfolio.com and www.LuxuryRealEstate.com.

 
 

​About Long & Foster Real Estate, Inc.
Long & Foster Real Estate, Inc. is the largest independent residential real estate company in the United States. The company is part of The Long & Foster® Companies, which also includes Prosperity Mortgage® Company; Long & Foster® Insurance; and Long & Foster® Settlement Services. Long & Foster Real Estate, Inc. represents more than 10,000 agents in seven Mid-Atlantic and Northeast states, plus the District of Columbia. The company sold more than $24.8 billion worth of homes and helped more than 75,000 people buy and sell homes in 2012. The combined sales and equivalents for The Long & Foster Companies in 2012 were in excess of $48 billion. Visit www.LongandFoster.com for more information.

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