Long & Foster® Real Estate, Inc., the largest independent residential real estate company in the United States, today announced it has expanded its digital marketing efforts through Your.Home, unique websites that are devoted to individual property listings designed to increase the Internet visibility of the thousands of listings Long & Foster sales associates represent each year, and that offer consumers a direct and simple way to view information about listings. The websites are created automatically for each listing and for no charge to Long & Foster sales associates or their clients.
The unique Your.Home URLs created for each of Long & Foster’s property listings are based on each property’s unique street address, ensuring increased search engine optimization performance that will help to drive potential buyer traffic directly to the property’s website.
“Over 60 million property searches are conducted on Long & Foster’s website each year. Your.Home takes the company’s digital marketing to a whole new level by giving today’s Internet-savvy consumers an easy way to access property information and to shop for homes,” said Michael Koval, chief information officer for The Long & Foster Companies. “The Your.Home websites, combined with our other digital marketing initiatives, are exclusive to Long & Foster and boost exposure of the company’s listings via the Internet to millions of potential home buying consumers around the globe.”
Your.Home websites include a photo gallery that allows users to rate the images, access virtual tours, and access a Neighborhood Navigator tool that provides information and details about the listing’s neighborhood and community. Potential buyers can also access the listing agent’s bio and contact information, as well as request more details about the property, schedule a showing, and email the listing agent directly. Potential buyers can also download or print a listing brochure directly from the property page or share it on their personal social media sites.
“Long & Foster continues to be an industry leader in providing unrivaled web exposure for our clients, helping them sell their homes effectively. We continually invest in our online resources to ensure we deliver an excellent experience for our sellers and buyers through our advanced, easy-to-use technology,” said Gary Scott, president of Long & Foster Real Estate Inc. “Your.Home joins the company’s rich cache of digital marketing tools provided to our sales associates, giving them the edge over the competition.”
Long & Foster also makes available to its sales associates a variety of other digital marketing tools, including personalized agent websites designed to showcase their “feature listings”, and share information about their real estate experience and the market areas they serve. The company shares its property listings with more than 400 websites such as Realtor.com, Zillow and Trulia. In addition, Long & Foster offers the best-in-class media advertising program that features all new listings on the real estate home pages of some of the leading online newspapers throughout the Mid-Atlantic region, including WashingtonPost.com, BaltimoreSun.com, Philly.com, and the RichmondTimesDispatch.com.
For more information, visit www.LongandFoster.com